What we do. What you get.
We dig up great stories, shape them to fit the right formats, inject them with the proper tone, and then spread them across multiple platforms—print, digital, whatever. And we love doing it.
Editorial Strategy & Planning
We zero-in on your brand position, target audience, preferred voice, and future goals. As key themes and messages emerge, we develop key storylines for your unique brand. Then we produce a roadmap for developing and publishing content across multiple platforms.
With the editorial strategy in place, we move on to execution. We weave your brand's key storylines into multiple content forms: profiles, articles, charts, timelines, charts, FAQs—even slideshows, podcasts, and video. We shape the content per your specifications, submit it for your approval, and rework as needed.
Iteration & Coaching
Frequent replacement of content keeps a site looking fresh and gives users a reason to return. If you wish, we'll craft content on an ongoing basis so you don't have to worry about it. Or we'll coach your team until they have the confidence and skills to produce great content on their own.