Tangled in Tech

"You need to be careful that, in your passion to explore and understand corporate marketing, you do not get all tangled up in the technology at the expense of understanding the root human processes that make the technology usable and useful. If the processes you are nurturing would work in a Palaeolithic society, you can assume they would work extremely well in a tech-savvy one."

Godfrey Parkin, author of Digital Marketing: Strategies for Online Success