Strategy & Planning
We zero in on your brand position, intended audience, preferred voice, and future goals. As key themes and messages emerge, we develop fresh storylines for your unique brand. Then we produce a roadmap for developing and publishing content across as many platforms as possible.
With an editorial strategy in place, we move on to execution. We weave your brand's key storylines into multiple content forms: profiles, articles, timelines, charts, FAQs—even slideshows, podcasts, and video. We shape the content per your specifications, submit it for your approval, and rework as needed.
Iteration & Coaching
Frequent replacement of content keeps a site looking fresh and gives users a reason to return. If you wish, we'll craft content on an ongoing basis so you don't have to worry about it. Or we'll coach your team until they have the skills and confidence to produce great content on their own.